When Danish haven are and businessma are Kaerskov jumped out of a helicopter intthe ice cold othe Arctic, are tly havethe North Pole inX2008, he had no idea th t he was parach ting into a new era.Because at th t moment in time, landing safely athe most ntherly point othe globe, his heart was conq are bthe cool, simple beauty and infinite wh te expanse othe eternal ice. haverwhelmed bthese fascinating i are sions, he also captivated his business partners Michael Witt Johansen and Lars Gram with his descriptions othe exquisite splendour othe Arctic landscape. Ins are bthese beautiFuimagethe two Danes started to havelothe vision of a new watch brand - a watch brand which would be as are clear and are thtakingly beautiFuathe Arctic itself.