This timepiece is from the Presage Cocktail Time collection, watches inspired by the Japanese cocktail culture in Tokyos sophisticated Ginza area, each named after a specific cocktail.
This particular design is named after The Aviation cocktail taking its blue/violet hues from the crme de violette ingredient.

In Japan, traditionally Nomunication hour a hybrid of nomu (drink) and communication is after 5pm, when its cocktail hour and time to talk things over. The Seiko Presage Cocktail Time collection was inspired by this Japanese tradition of finishing the working day off with a cocktail and a chat with each timepiece named after drinks mixed by Hisashi Kishi, head bartender and owner of Star Bar in Tokyos Ginza area and a past winner of the International Bar Association World Championships.

Seiko Presage: Timeless looks, precisely Japanese mechanical timekeeping.
Minimalistic watch designs with a distinctly Japanese aesthetic.